The Honest Company started with one core belief – personal care shouldn't be complicated.

But let’s be real, it usually is. And finding products that actually work (and you feel good about you and your family using) often means scrutinizing labels, researching ingredients, and navigating what should be simple. 

We knew there had to be a better way. So we built it. From day one, our purpose has been to make life a little easier, and a lot more joyful, with thoughtfully crafted baby and personal care essentials you can trust. No compromises. No guesswork. No label decoding marathons.

Just products that deliver and delight, day after day. Because when you trust what you’re using, you spend less time worrying and more time living.

Our Values

  • Transformative

    We shake things up because we’re driven to make an impact

  • Authentic

    We keep it real and empower others to do the same

  • Inclusive

    We believe each person has a voice to contribute

  • Purposeful

    We’re intentional with our actions because we know they add up to big changes

The Honest Standard

The Honest Standard is our set of guiding principles that shape how we innovate and develop every product. We’re on a mission to change the industry through meaningful transparency and thoughtful design

Ingredient + Material Assessment
All ingredients are carefully selected and toxicologist-audited.

Our NO List™
We avoid over 3,500 chemicals across all of our cosmetics and toiletries for safety.

Testing + Validation
All products* follow rigorous standards
of safety, efficacy, and integrity.
*Testing and certifications may vary for each product.

Our Standard

Certifications & Awards

We’ve always believed small choices add up to a big difference.

Call it The Butterfly Effect. By supporting Honest, you're supporting happy, healthy lives for more people everywhere.

Advocacy + Outreach

We know being a parent isn’t easy. We’re here to make living a more conscious life possible by working with organizations that offer support, resources and care for your family's needs.

Community Service

Our compassionate team has volunteered over 20,000 hours (and counting) giving back to our communities through donation drives, serving meals, beach cleanups, and more.

Honest Donations

Over 30 million family personal care, clean beauty products, and other essentials have been donated to individuals and families serviced by nonprofits we team up with.

We're In This Together

We value the mission-driven organizations working hand-in-hand with us to create change where and when it matters the most.

  • Baby 2 Baby

    From day one, we’ve partnered with Baby2Baby to help provide diapers, wipes and basic essentials to children in at-risk communities across the country.

  • March of Dimes

    Our partnership with March of Dimes helps fund research, advocacy, and service programs that address the current maternal health crisis and support moms in need.

Available At

Our Retailers