Complete your look with our all-in-one beauty kit, featuring our fan-fave makeup must-haves and the beautiful color you crave.
Complete your look with our all-in-one beauty kit, featuring our fan-fave makeup must-haves and the beautiful color you crave.
Note: Items are packed individually and may ship separately.
Flex your way. Made with skincare ingredients and our Clean Power Technology™ to create lasting wear, this multitasking concealer seamlessly blends to a smooth, second-skin finish, letting you create medium buildable coverage how you want + where you want. Made with 2 types Hyaluronic Acid, Shea Butter, Niacinamide, and Vitamin E. Works for all skin types.
"I love how this makes my skin look naturally flawless. No foundation needed." -Jessica Alba, Honest Founder
With medium buildable coverage where you want it the most, this lightweight, flexible concealer was made to seamlessly blend into skin with skin-loving benefits. Whether you're heading to the office or the great outdoors, our adaptable formula keeps up with your flex. Achieve everything from quick spot conceal to all-over coverage with our 16-shade range that complements any undertone. This concealer does more than just coverage; we specially designed the multitasking formula to care for what’s underneath—formulated with our Clean Power Technology™ to create lasting wear + packed with nourishing ingredients. Made with a dose of essential vitamins (B3 and E), two types of Hyaluronic Acid to hydrate skin, Shea Butter for optimal skin wellness, and a blend of diffusing powders, our formula effortlessly melts into skin, leaving you with an airy, comfortable, second-skin finish.
MADE WITHMADE WITHOUT: Cyclomethicone, Fragrance, PEGs, Acrylates, Synthetic Film Formers, Isododecane, Alumina, PMMA
Vial is made from 100% glass. Cap is made from 100% post consumer recycled plastic.
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
How To Recycle:
Curious to learn more, check out Your Local Recycling Center: For US only
*Always check with your local municipality for recyclability acceptance
Dab me around your under-eye area, face or areas of concern. Gently blend out with your ring finger, brush or sponge and watch me work my magic.
Use as directed. Avoid direct contact with eyes.
Water (Aqua/Eau), Coconut Alkanes, Dimer Dilinoleyl Dimer Dilinoleate, Cetearyl Dimethicone, Silica, Polyglyceryl-6 Polyricinoleate, Propanediol, Glycerin, Caprylic/Capric Triglyceride, Niacinamide, Polyglyceryl-2 Isostearate, Methyl Dihydroabietate, Mica, Sodium Chloride, Sorbitan Sesquioleate, Butyrospermum Parkii (Shea) Butter, Hydrolyzed Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Tocopherol, Coco-Caprylate/Caprate, Silica Silylate, Disteardimonium Hectorite, Stearalkonium Hectorite, Propylene Carbonate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Alcohol,1,2-Hexanediol, Caprylyl Glycol, Hydroxyacetophenone, Citric Acid, May Contain/ Peut Contenir (+/-): Titanium Dioxide (CI 77891), Iron Oxides ( CI 77491, CI 77492, CI 77499).
Cyclomethicone, Fragrance, PEGs, Acrylates, Synthetic Film Formers, Isododecane, Alumina, PMMA
Clean Mascara That Works™
An award-winning, bestselling double-sided mascara + lash primer designed to work together to deliver ultimate length and volume. There's a reason it's the #1 clean mascara on Amazon!* Made with Jojoba Esters.
*Source: Stackline / Amazon U.S., Mascara, Retail Sales (April 2020 - April 2021); based on The Honest Standard.
"The 2-in-1 primer + mascara delivers incredible length” -Jessica Alba, Honest Founder
This award-winning, bestselling double-ended primer + mascara is a cult classic for a reason. Infused with Jojoba Esters, our smooth black mascara delivers extreme length and sky high lift. The secret to the magic – the primer. It creates an even base that enhances the mascara's performance, while boosting length and staying power. That's why it's the #1 clean mascara on Amazon.
MADE WITH: Jojoba Esters
MADE WITHOUT: Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
Always check with your local municipality for recyclability acceptance.
We’re in the process of upgrading our packaging to be more sustainable. Our products may look different, but don’t worry – they’re still the same great formulas you love.
Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.
MASCARA: Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Glyceryl Stearate SE, Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Acacia Senegal Gum, Cellulose, Glyceryl Behenate, Jojoba Esters, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Xanthan Gum, Caprylic/Capric Glycerides, Sodium Benzoate, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Phosphoric Acid, Iron Oxides (CI 77499).
LASH PRIMER: Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Jojoba Esters, Glyceryl Stearate, Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Cetearyl Alcohol, Cellulose, Castor Isostearate Beeswax Succinate, Ethylhexylglycerin, Caprylyl Glycol, Caprylic/Capric Glycerides, Sodium Benzoate, Xanthan Gum, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Tocopherol, Phosphoric Acid
Jojoba Esters
Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil
A bestselling, nourishing tinted balm that moisturizes lips all day and provides fresh color. Made with Antioxidant-rich Acai Extracts + Avocado Oil. This vegan lip balm works for all skin types.
"One swipe gives me the perfect wash of ultra-nourishing color." -Jessica Alba, Honest Founder
This juicy, tinted balm delivers the perfect wash of fresh color in 7 nourishing shades. Infused with Avocado Oil + Antioxidant-rich Acai, this paraben-free formula helps keep lips smooth and moisturized all day. The creamy texture glides on dry lips and leaves lasting hydration. Our vegan lip balm will become your beauty essential with just one swipe. Pucker up, babes.
MADE WITH:MADE WITHOUT: Petrolatum, Paraffins, Parabens, Synthetic Fragrances, Silicones, Mineral Oil
Lip care is important. Our skin loving formula feels like a lip conditioner and locks in hydration all day.
Enhance your natural lip color with the perfect lip tint shade!
Love the dewy look? Ditch lipstick and try pairing tinted lip balm with our lit powder blush for a glowing makeup duo.
Carton is made from recyclable tree-free paper made with upcycled sugarcane*
*Always check with your local municipality for recyclability acceptance
We’re in the process of upgrading our packaging to be more sustainable. Our products may look different, but don’t worry – they’re still the same great formulas you love.
Lips need love too. Swipe me on dry lips for nourishing sheer color that feels as good as it looks.
Use as directed.
White Nectarine and Summer Melon:Euterpe Oleracea Sterols, Persea Gratissima (Avocado) Oil, Punica Granatum Sterols, C10-18 Triglycerides, Helianthus Annuus (Sunflower) Seed Wax, Polyhydroxystearic Acid, Vegetable Oil (Olus Oil), Behenyl Behenate, Theobroma Cacao (Cocoa) Seed Butter, Linoleic Acid, Oleic Acid, Linolenic Acid, Caprylic/Capric Triglyceride, Vanilla Planifolia Fruit Extract, Dipotassium Glycyrrhizate, Tocopherol, Citric Acid, Silica, May Contain (+/-): Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850).
Blood Orange, Plum Drop, Fruit Punch and Dragon Fruit: Euterpe Oleracea Sterols, Persea Gratissima (Avocado) Oil, Punica Granatum Sterols, C10-18 Triglycerides, Helianthus Annuus (Sunflower) Seed Wax, Polyhydroxystearic Acid, Vegetable Oil, Behenyl Behenate, Theobroma Cacao (Cocoa) Seed Butter, Linoleic Acid, Oleic Acid, Linolenic Acid, Caprylic/Capric Triglyceride, Vanilla Planifolia Fruit Extract, Dipotassium Glycyrrhizate, Tocopherol, Citric Acid, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850). May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850), Blue 1 Lake (CI 42090), Yellow 6 Lake (CI 15985).
Lychee Fruit:Euterpe Oleracea Sterols, Persea Gratissima (Avocado) Oil, Punica Granatum Sterols, C10-18 Triglycerides, Helianthus Annuus (Sunflower) Seed Wax, Polyhydroxystearic Acid, Vegetable Oil (Olus Oil), Behenyl Behenate, Theobroma Cacao (Cocoa) Seed Butter, Linoleic Acid, Oleic Acid, Linolenic Acid, Caprylic/Capric Triglyceride, Vanilla Planifolia Fruit Extract, Dipotassium Glycyrrhizate, Tocopherol, Citric Acid, Silica, May Contain (+/-): Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850).
Petrolatum, Paraffins, Parabens, Synthetic Fragrances, Silicones, Mineral Oil
A fan fave, 2-in-1 cream blush + lip color that melts seamlessly for a dewy flush. Made with multi-fruit extract: Raspberry + Blackberry + Grape. Works for all skin types.
MADE WITH: Multi-fruit extract: Raspberry + Blackberry + Grape
MADE WITHOUT: Petrolatum, Paraffins, Silicones, Mineral Oil, Synthetic Fragrances
What's poppin'? This cushiony, blendable lip and cheek color melts seamlessly onto skin with punchy pigments that build from sheer to saturated for a breathable, healthy-looking flush. P.S. We recommend applying it with your fingertips.
Compact is made from metal
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
How To Recycle:
Curious to learn more, check out Your Local Recycling Center: For US only
*Always check with your local municipality for recyclability acceptance
We’re in the process of upgrading our packaging to be more sustainable. Our products may look different, but don’t worry – they’re still the same great formulas you love.
Dab me on, build me up + blend me out for a flushed-from-within cheeky moment. Can't get enough? Dab me on your pout for a flattering lip tint.
Use as directed.
Ricinus Communis (Castor) Seed Oil, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Helianthus Annuus (Sunflower) Seed Wax, Polyhydroxystearic Acid, Ethylhexyl Palmitate, Polyglyceryl-6 Polyricinoleate, C10-18 Triglycerides, Copernicia Cerifera (Carnauba) Wax, Octyldodecyl Stearoyl Stearate, Glyceryl Caprylate, Triethyl Citrate, Pyrus Malus (Apple) Fruit Extract, Alcohol, Rubus Idaeus (Raspberry) Fruit Extract, Vanilla Planifolia Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492), Red 7 Lake (CI 15850). May Contian: Iron Oxides (CI 77499), Red 6 (CI 15850), Blue 1 Lake (CI 42090).
Multi-fruit extract: Raspberry + Blackberry + Grape
Petrolatum, Paraffins, Silicones, Mineral Oil, Synthetic Fragrances